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The Executive edition of our Breakfast Club is the yearly opportunity for C-suites to meet peers from different industries for a 24-h full immersion on new trends, in  a unique location in the outskirts of Milan.


Enlarge your horizontal network, stay up-to-date on the latest best practices and drive collaborations on tricky business cases.

Here a preview of the program of our Breakfast Club



What & When

Per invitation only, the Breakfast Club Exclusive Executive edition is a gathering of a selected group of senior-level executives to interact informally with peers from different industries. 

Each invitation is based on the participants’ relevance and influence within their organisation and will be limited to a specific number of executives.

The workshop will take place over 1 and half days, between the end of the September and the beginning of October.

Detailed information will be available closer to the date. 


Day 1

h.8.00 Pickup from Milan and transfer to the unique destination (approx.45min)

h.10.00 - 13.00 I trend session

h.13.00 lunch break and networking

h.15.30-17.00 II trend session

h.17.00 - 18.00  I Discussion on business cases

h.18.00 Networking, relax and SPA

h. 21.00  Dinner

The program

Day 2

h.10.00 - 11.30 III trend session

h.11.30 - 12.30 II Discussion on business cases

h.13.00 Pick up from the unique destination and transfer back to Milan (approx.45min)


The Hitchhiker's Guide to the Metaverse

  • What is the Metaverse?

  • Understanding the momentum

  • History of the Metaverse 

  • Key concepts (ex. Blockchain, NFts, digital fashion)

  • Tech components (ex. UX and access points)

  • Key players & platforms (ex. Meta, Epic Games, Roblox)

  • Audience

Trend sessions
Selection of topics

Trend sessions will include the following topics:

Neither here nor there: The future of retail

  • Understanding the momentum: retail today, a

  • pandemic ridden world & retail today, a post- digital world

  • Retail tomorrow: the audience, the opportunities

  • Omnichannel, e-commerce and customer loyalty

  • More ways to pay (blockchain, etc.,)

  • Conversational commerce (AI, NLU)

  • Social commerce

  • Updated retail experience (AR/VR, wearable tech, gamification

2022: A Space Odyssey

  • Understanding the momentum of Space Exploration

  • History of Space Exploration (focus on commercial)

  • The Space Industry today

  • Visions for the future (focus on streams of research & investments)

  • Key players (ex. International Space Station, NASA, ESA, Space X and other commercial enterprises)

  • Audience (ex. Target markets and personas)

Sounds like branding

  • Understanding the momentum: Sound Marketing and new forms of listening and speaking, new forms of interactions

  • Brand voice

  • Sound identity

  • Touchpoints (retail, website, branded experience, streaming platforms, voice user interface)

The immersion continuum

  • The post-digital world and TOOH: Tech Out of Home

  • Communication as a synestethic experience

  • New tech ooportunities to feel (and wear) a brand

  • New tech opportunities for a conversational commerce

  • New tech opportunities for augmented interaction and experience

Gaming Armada

  • The most common bias about gaming

  • Why is everyone so obsessed with gaming?

  • Gaming history

  • Publishers and games

  • eSports 

  • Entertainment 

  • Streaming & platforms

  • Gaming personalities 

  • Audience


The location

The location is a luxury accommodation only 45min away from Milan.

Isolated, secluded, yet comfortable and immersed in nature, the place will host the group for the entirety of the Breakfast Club, offering all sorts of amenities and perks, plus a luxurious SPA.

Participants will have their own superior room, full access to the SPA and full catering.

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on business topics

Discussion on business topics is  platform to address challenges and issues that each participant is facing or that they foresee in the near future and, at the same time, brainstorm solutions that can help them overcome their challenges.

The format is quick and wit: each participant will be invited to share a challenge within a 1 minute. Afterwards participants will be invited to ask further questions within a 5 minute time.

Then the entire group will be invited to reflect on the issues and continue discussion freely and informally during the networking and free time.

The group will then reconvene and share potential solutions the morning after before departure.

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Anna Paterlini

Co-Founder & Client Director

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